About Us
Beginning of Direction Holding company is a diversified business group headquartered in Saudi Arabia with businesses in various sectors.
Structure of Beginning of direction Holding Company
Beginning of Direction Holding Company is a diversified business group headquartered in Saudi Arabia, committed to providing efficient and sustainable one-stop solutions for Chinese enterprises expanding into Saudi Arabia and the broader Middle East market.
Guided by the principle of “mutual success and excellence in service,” the company builds a multi-sector business network encompassing tourism, logistics, and corporate services through strategic collaboration and resource integration.
The core team of Beginning of Direction has been involved in major initiatives such as the Belt and Road Initiative, the 21st Century Maritime Silk Road, and the Duqm Industrial Park, driving over USD 1 billion in localized investment and securing more than USD 700 million in localized financing.
Serving state-owned enterprises, listed companies, and private businesses, the company’s services include company registration, government compliance management, and tax reporting—offering enterprises efficient and low-risk support for market entry and business development. The company currently holds three subsidiaries: China Gulf International Travel＆Tourism Company、AL Sharq Excellent Eastern Travel Company、Saudi Ports International Logistics LTD
Our Purpose, Vision and Values
Purpose
To help our clients structure and manage their financial affairs, meet their personal objectives and legal obligations in as straightforward a way as possible in an increasingly complex world.
Vision
To be our clients’ first choice of adviser for all aspects of their business affairs and wealth protection.
Values
– Responsibility
– Integrity
– Continuity
– Excellence
– Responsiveness
Based in Saudi Arabia, with an eye to the world
The company takes Saudi Arabia as a
starting point, looks at the entire
Middle East market, and builds a
business network covering multiple
industries and fields through strategic
cooperation and resource integration
The Structure of The Company
G-TOUR, known in Chinese as “Swift,” embodies the meaning of “professional, efficient, and pioneering.” Since 2008, the company has specialized in organizing travel for Chinese individuals and groups to the Middle East, accumulating years of extensive experience. In 2019, G-TOUR was independently registered in Saudi Arabia as China Gulf International Travel Agency, with official approval and filing from the Saudi Ministry of Investment.
The company is centered in Saudi Arabia, with its business expanding across Middle Eastern countries including the UAE, Oman, Qatar, Bahrain, and Kuwait. Its main services include high-end large-scale project reception, state-level protocol services, official and business visits, and premium delegation arrangements. G-TOUR has designed and operated over a hundred travel routes, serving hundreds of thousands of outbound travelers. It has established long-term and stable partnerships with hundreds of travel agencies from dozens of countries around the world. With a professional team, solid operations, and high-quality services, G-TOUR has become one of the most trusted Chinese outbound travel service brands in the Middle East
Focusing on providing high-end customized outbound travel services for local customers in Saudi Arabia, the company has been deeply engaged in local tourism for many years, and is committed to diversified and personalized international travel needs for local political and business elites and high net worth families in Saudi Arabia. Our services cover business visits, theme Tours, in-depth cultural Tours and overseas asset visits.
Plan a number of customized projects every year, covering destinations in China, Southeast Asia, Europe and the United States. The company’s team is familiar with the Middle East culture and international service standards, and is good at providing visa concierge, multinational itinerary design, professional translation and escort, business etiquette training and other whole-process services.
The company has established long-term cooperative relations with multinational chambers of commerce, real estate and investment institutions, and can provide customers with efficient and safe one-stop cross-border travel and expansion support, and has become an important service brand in the local high-end outbound market in Saudi Arabia.
Headquartered in Jeddah, Saudi United Ports Co., Ltd. is a professional logistics company with decades of local roots, relying on the Red Sea port location, focusing on providing efficient and professional one-stop logistics solutions for Saudi and global customers. The company’s main regional logistics services, covering port management, cargo handling, warehousing and distribution, customs clearance agents and sea, land and air multimodal transport, a wide range of services in trade, manufacturing, energy and other industries.
The company has an experienced customs clearance team and is familiar with various customs clearance policies in Saudi Arabia, which can ensure smooth, fast and safe cargo clearance and help enterprises improve import and export efficiency. As an important logistics partner in the context of Saudi Arabia’s Vision 2030, the company is committed to modernizing the regional logistics system with high standards of service and continuously creating value for customers.