Beginning of Direction Holding Company is a diversified business group headquartered in Saudi Arabia, committed to providing efficient and sustainable one-stop solutions for Chinese enterprises expanding into Saudi Arabia and the broader Middle East market.

Guided by the principle of “mutual success and excellence in service,” the company builds a multi-sector business network encompassing tourism, logistics, and corporate services through strategic collaboration and resource integration.

The core team of Beginning of Direction has been involved in major initiatives such as the Belt and Road Initiative, the 21st Century Maritime Silk Road, and the Duqm Industrial Park, driving over USD 1 billion in localized investment and securing more than USD 700 million in localized financing.

Serving state-owned enterprises, listed companies, and private businesses, the company’s services include company registration, government compliance management, and tax reporting—offering enterprises efficient and low-risk support for market entry and business development. The company currently holds three subsidiaries: China Gulf International Travel＆Tourism Company、AL Sharq Excellent Eastern Travel Company、Saudi Ports International Logistics LTD